Visual Systems
Universal Principles of Design
William Lidwell — 2010
Universal Principles of Design acts as the ultimate reference guide for the design profession, bridging the gap between intuition and science. By distilling 125 key concepts from psychology, engineering, and anthropology, the authors provide a shared vocabulary for why certain designs succeed while others fail. It transforms abstract design "rules of thumb" into defensible, evidence-based strategies that improve usability, influence perception, and increase appeal across any medium.
- ISBN
- 1592535879
- ISBN 13
- 978-1592535873
- Pages
- 272
- Reading time
- 14
- Level
- Beginner
- Publisher
- Rockport Publishers
- Edition release date
- 01/01/2010
Notable Quotes
“The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles.”
“Aesthetic designs look easier to use and have a higher probability of being used, whether or not they actually are easier to use.”
“The design that seeks to accommodate everybody generally accommodates nobody well.”
“People are better at recognizing things they have previously experienced than recalling those things from memory... Minimize the need to recall information from memory whenever possible.”
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