Visual Systems
Sprint: How to Solve Big Problems and Test New Ideas in Just Five
Jake Knapp, John Zeratsky, Braden Kowitz — 2016
Sprint provides a battle-tested formula for testing ideas without the expensive commitment of building them first. Written by Google Ventures partners, it creates a structured five-day process that moves a team from a vague problem to a realistic, tested prototype. By compressing months of work into a single week, this methodology eliminates endless debates, bypasses groupthink, and delivers clear customer data before a single line of code is written.
- ISBN
- 150112174X
- ISBN 13
- 978-1501121746
- Pages
- 288
- Reading time
- 15
- Level
- Beginner
- Publisher
- Simon & Schuster
- Edition release date
- 08/03/2016
Notable Quotes
“The surface is important. It’s where your product or service meets customers. Human beings are complex and fickle, so it’s impossible to predict how they’ll react to a brand-new solution... Get that surface right, and you can work backward to figure out the underlying systems or technology.”
“We know that individuals working alone generate better solutions than groups brainstorming out loud. Working alone offers time to do research, find inspiration, and think about the problem. And the pressure of responsibility that comes with working alone often spurs us to our best work.”
“After one day, you’re receptive to feedback. After three months, you’re committed.”
“It’s easy to get lost in the story. It all appears real. Whether it’s a façade or a ghost town, the illusion works. Thursday is about illusion.”
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