Visual Systems
Inspired: How to Create Tech Products Customers Love
Marty Cagan — 2017
This seminal book fundamentally changed how technology companies build software, moving the industry away from bloated documentation and toward rapid experimentation. Marty Cagan argues that the secret to successful products lies in distinguishing "discovery" (figuring out what to build) from "execution" (building it). For designers, it offers a crucial roadmap for moving beyond pixel-pushing to become strategic partners who define the product through high-fidelity prototyping and user validation.
- ISBN
- 1119387507
- ISBN 13
- 978-1119387503
- Pages
- 368
- Reading time
- 12
- Level
- Intermediate
- Publisher
- Wiley
- Edition release date
- 12/12/2017
Notable Quotes
“It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”
“Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.”
“If you are only using your engineers to code, you’re only getting about half their value. The little secret in product is that engineers are typically the best source of innovation; yet, they are not even invited to the party in the discovery process.”
“Many teams feel that the visual design of a product... is not really important... 'lipstick on a pig.' I strongly disagree with this view... You can show the exact same functionality to a user—one with wireframes and one with a good visual design—and the overall response can be dramatically different.”
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