Visual Systems
Hooked: How to Build Habit-Forming Products
Nir Eyal — 2013
Why do some products capture our attention while others flop? Hooked deconstructs the psychology behind habit-forming technologies, introducing the "Hook Model"—a four-step process embedded in the products we use daily. Nir Eyal provides a practical framework for designers to build products that customers use repeatedly without aggressive advertising, ultimately transforming external prompts into internal cues.
- ISBN
- 1494277530
- ISBN 13
- 9781591847786
- Pages
- 192
- Reading time
- 15
- Level
- Intermediate
- Edition release date
- 26/12/2013
Notable Quotes
“To change behavior, products must ensure the users feel in control. People must want to use the service, not feel they have to.”
“Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).”
“The products and services we use habitually alter our everyday behavior, just as their designers intended.”
“Companies that leverage user effort confer higher value to their products simply because their users have put work into them.”
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