Visual Systems
Designing for the Digital Age
Kim Goodwin — 2009
Kim Goodwin’s definitive handbook on the Goal-Directed Design method offers a rigorous, step-by-step process for creating digital products that people actually need and love. Moving beyond vague notions of "usability," Goodwin details how to conduct ethnographic research, create behavior-based personas, and use narrative scenarios to drive design decisions. This book provides the practical toolkit designers need to stop arguing over features and start solving human problems with precision and intent.
- ISBN 13
- 978-0470229101
- Pages
- 768
- Reading time
- 20
- Level
- Advanced
- Publisher
- Wiley
- Edition release date
- 03/03/2009
Notable Quotes
“Design is the craft of visualizing concrete solutions that serve human needs and goals within certain constraints.”
“Personas provide much of the value of having real users in the room, but without the drawbacks. Unlike real humans, personas don’t slow the process, start to think like members of the product team, or have idiosyncrasies such as a distaste for the color blue.”
“The design is only half of the problem. I don’t know any designers who got into the profession because they enjoy organizational politics... However, communication, collaboration, and consensus building with non-designers are essential to all but the most junior design production roles.”
“If you design for everyone, you design for no one.”
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