
Visual Systems
About Face: The Essentials of Interaction Design
Alan Cooper, Robert Reimann, David Cronin — 2014
Considered the bible of interaction design, About Face establishes the philosophy of Goal-Directed Design, arguing that software must align with human mental models rather than the underlying code. It introduces foundational concepts like personas, scenario-based design, and application posture. This essential guide moves beyond mere aesthetics to provide a rigorous framework for creating digital products that are polite, effective, and respectful of the user’s time and intelligence.
- ISBN
- 1118766571
- ISBN 13
- 978-1118766576
- Pages
- 720
- Reading time
- 18
- Level
- Intermediate
- Publisher
- Wiley
- Edition release date
- 02/09/2014
Notable Quotes
“Computer literacy is really a euphemism for forcing human beings to stretch their thinking to understand the inner workings of application logic, rather than having software-enabled products stretch to meet people’s usual ways of thinking.”
“No matter how cool your interface is, less of it would be better.”
“If you design for the probable, you will seldom be wrong. If you design for the possible, you will seldom be right.”
“Don't weld on training wheels. Nobody wants to remain a beginner.”



